Garreth is Evolve’s founder and Managing Director. Garreth’s passions are technology, buyer behaviour and organisational theory.
It is perhaps surprising that it took so long for someone to come up with the idea
Christmas first celebrated
Printed Christmas card
Funny Cat Videos on youtube
In 2018, 59% of Australians will send a printed Christmas card and 79% will send greetings using electronic media
Over the last three years, 17% of Australians stopped sending printed Christmas cards and 41% said that they will not send any printed cards this year
Gave a Christmas card last three years
Intend to give printed card this year
People are not sending Christmas cards because they don’t fulfil consumer needs in the 21st century
…and card senders are dying…
What do you do when your most loyal audience suffer high rates of mortality
Yet, despite these changes, printed Christmas cards remain the most personal way for people to express their feelings
How personal is each type of Christmas greeting
Social Media Message
So its true what they say the message is the media
Sending a printed card doesn’t show what you care about but also that you have put in effort to show you care.
So when you really want to make it count
Send a printed card that shows what you care about like this beautifully hand illustrated cards from Care Australia. You could help a schoolchild get books, a family grow a garden, cocoa or support a farmer growing coffee. Visit Care Australia for more information.