Are people thriving or surviving at work? Text analytics gives clear answers
By Garreth Chandler. One of the main criticisms of employee engagement surveys is that they are not engaging and don’t promote action.
Text Analytics
Why language is the best source of insights
By Garreth Chandler. The human brain is encoded to understand information that is embedded in our use language. For this reason, the collection and analysis of feedback needs to find ways to determine not just what people are saying but how they say it to deliver real insight. Learn how conversational engagement, driven by AI technology achieves this.
7 tips for improving workplace email culture
By Belinda Jennings. Email is ubiquitous in the workplace. It’s convenient when the phone isn’t, accessible, searchable and ideal for documenting important communication. But it’s not all rosy.
Chatbots for market research
By Nick Jenkins. We have been developing survey chatbots as part of our Human Listening platform. We have noted the successes of this technology in many marketing applications, and feel there is great potential.
The future of Text Analytics – 2019 and beyond
By Nick Jenkins. We can’t help but try to predict the future, especially when it comes to the application of new technologies.
Segmentation demystified: what, why and how.
By Nick Jenkins. In market research, segmentation projects are some of the most rewarding projects. I can particularly remember one such project involving a workshop with more than 50 client staff to present a new segmentation.
Demystifying Driver Analysis
By Nick Jenkins. What is this…‘Driver Analysis? Business decision makers often rely on driver analysis to assess what is REALLY important to their customers.