7 tips for improving workplace email culture
By Belinda Jennings. Email is ubiquitous in the workplace. It’s convenient when the phone isn’t, accessible, searchable and ideal for documenting important communication. But it’s not all rosy.
Text Analytics
Chatbots for market research
By Nick Jenkins. We have been developing survey chatbots as part of our Human Listening platform. We have noted the successes of this technology in many marketing applications, and feel there is great potential.
The future of Text Analytics – 2019 and beyond
By Nick Jenkins. We can’t help but try to predict the future, especially when it comes to the application of new technologies.
Segmentation demystified: what, why and how.
By Nick Jenkins. In market research, segmentation projects are some of the most rewarding projects. I can particularly remember one such project involving a workshop with more than 50 client staff to present a new segmentation.
Demystifying Driver Analysis
By Nick Jenkins. What is this…‘Driver Analysis? Business decision makers often rely on driver analysis to assess what is REALLY important to their customers.